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This page was last reviewed on March 26, 2013.

Sign Regulations

Part 3.14 of the Zoning Regulation Bylaw 717, 1997 regulates the placement of signs.

Signs advertising a business, product or service, including home occupations and bed and breakfast operations are permitted on a parcel where the advertised business, product or service is operated or offered, in compliance with any zone or land use regulations regulating their size and location.

The height of any freestanding sign, including support structures, must not exceed 3.0 metres (9.8 feet), and the area of any one face must not exceed 3.0 metres2 (32.3 feet2).

Roof top signs of any type are not permitted on any structure.

Third party advertising of any type is not permitted on any parcel or structure, except public service and community announcements.

Temporary on-site real estate signs not exceeding 1.0 metre2 (10.8 feet2) in area are permitted in all zones provided that the signs are removed within two weeks of completion of the sale of the lot on which they are located.

Signs must not be equipped with flashing, oscillating or moving lights, beacons, or other parts.

Commercial/Mixed-Use Development Guidelines for Signage

The Zoning Bylaw also sets out Development Guidelines for Commercial and Mixed Use as additional guidelines to the Official Community Plan Bylaw Multi-family Development Permit Area (DPA #3) and Commercial Permit Area (DPA #5) guidelines. The guidelines are intended to provide development controls that will guide developers of individual parcels in the preparation of detailed development proposals.

KEY PRINCIPLES: Signs should generally be designed to complement and enhance the overall design, fine-grain and streetscape experience. Signs are subject to Village of Cumberland bylaws.

a) Regional Signage

i) Regional Gateway Signage shall typically be based on a common design theme to provide identity and coherence and complement the predominate architectural styles and character.

ii) These signs shall integrate landscaping and/or tree planting with the design.

iii) Regional gateway signage shall act as identity markers to signify the arrival points, display the centre naming and may identify significant commercial, community and retail service offers.

iv) These signs will not take the form of a typical ‘pylon’ sign, and instead should have more architectural merit.

b) Commercial / Retail

i) Large Signage

1) Larger signs are permitted to indicate parking entries. These signs should be limited to a typical parking symbol.

2) Large signage is permitted in key locations along streets and at important intersections and landmarks on building faces. These signs shall typically be at high level and contribute to the overall experience.

3) These signs shall be designed as an integral part of the building design.

4) Typically feature signs shall be wall mounted and scaled to not overwhelm the architecture and pedestrian environment.

5) Signage for civic and public buildings, or feature uses such as cinemas, shall be clearly visible and distinct in character from the surrounding retail signage.

ii) Small Scale Signage

1) Signs in shopping street environments should be oriented to pedestrians.

2) Signs are to be integrated into the lighting strategies of the area.

3) Signs should not overwhelm the surrounding streetscape, instead they should serve to complement and enliven the surrounding built form and character.

4) Acceptable signage typologies include:

aa) Parallel to Building Face

i) As an integral part of the façade.

ii) Maximum projection of 200mm (7.8inches) from build-to line.

iii) Limited in height to 1.0metres (3.3feet).

bb) Perpendicular to Building Face

i) Bottom of the sign to be at a minimum height of 2.5metres (8.2feet) above street level.

ii) Signs located below an awning may be attached to the building face or hanging from the awning.

iii) Signs hanging from an awning are not to extend beyond the outer edge of the awning.

iv) Signs above an awning attached to a building face are limited to locations where non-residential uses are present at the first level or above.

cc) Attached to Outer Face of Awning

i) Intended to be visible from access across the street, yet fine scaled.

ii) To be visibly subtle with maximum vertical dimension of sign to be 300millimetres (11.8inches).

iii) To be integrated with the design of the awning.

Typically an individual tenant should not incorporate all three typologies.

c) Residential

Signs for common entries of residential buildings should be integrated with architectural elements of the building or with the entry landscape character.

For more information, please contact staff at the Village Office at 250-336-2291 or see the Zoning Bylaw and Development Permit information.

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